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Always - BackMeApp
Smart phone application
The Brief
Position Always brand among Teens/Tweens as innovative, relevant, ‘a brand that understands me’.
Deliverables
Design & Development of BackMeApp Mobile app which is a ‘guardian angel’ service for girls/women; End-2-End development of the campaign assets
Geography
Global
Campaign Results
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3000 unique daily users in first launch market
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Always Equity measures among Female 11-24yo +6pts.
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