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Always - BackMeApp

Smart phone application

The Brief

Position Always brand among Teens/Tweens as innovative, relevant, ‘a brand that understands me’.  

Deliverables

Design & Development of BackMeApp Mobile app which is a ‘guardian angel’ service for girls/women; End-2-End development of the campaign assets  

Geography

Global

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Campaign Results

  • 3000 unique daily users in first launch market

  • Always Equity measures among Female 11-24yo +6pts.

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