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Lacoste Gift-Finder
Gamification
The Brief
Develop an on-line activation to engage consumers with the Lacoste fragrances to pump sales behind the holiday season peak
Deliverables
Creative, copy, design & development of an interactive micro-site offering a fragrance finder quiz through gamification. Done in 5 languages (English, Spanish, German, French, Italian)
Geography
Global
Campaign Results
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Index 175 on site quality KPIs
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Sales uplift by 25% vs previous year
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