top of page
lacoste.png

Lacoste Gift-Finder

Gamification 

The Brief

Develop an on-line activation to engage consumers with the Lacoste fragrances to pump sales behind the holiday season peak

Deliverables

Creative, copy, design & development of an interactive micro-site offering a fragrance finder quiz through gamification. Done in 5 languages (English, Spanish, German, French, Italian) 

Geography

Global

Asset 29_2x-8.png

Campaign Results

  • Index 175 on site quality KPIs

  • Sales uplift by 25% vs previous year

Asset 29_2x-8.png

More
Projects

bottom of page