Lacoste Gift-Finder

Gamification 

The Brief

Develop an on-line activation to engage consumers with the Lacoste fragrances to pump sales behind the holiday season peak

Deliverables

Creative, copy, design & development of an interactive micro-site offering a fragrance finder quiz through gamification. Done in 5 languages (English, Spanish, German, French, Italian) 

Geography

Global

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Campaign Results

  • Index 175 on site quality KPIs

  • Sales uplift by 25% vs previous year

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