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Head & Shoulders Old Spice Safeguard

Augmented Reality - UGC

The Brief

Generate high engagement video views among relevant Target Audience not through the existing FB/Instagram of this world but something to break through the clutter 

Deliverables

Partnering with Fuse.it - a top notch innovative start-up on the UGC AR domain to create a brand channel using the already existing video materials of the brand but re-edited and uploaded by users also using a super cool AR features.

Geography

UK, FR, ES, PH

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Campaign Results

  • CPV - 30% vs average FB campaigns

  • Engagement rate (avg.) >10% 

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