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IQOS VR
VR 360 Content
The Brief
Deliver a true experience to travel retailer managers of how a ‘brand zone’ in the airport would look like
Deliverables
Production of a 360 VR video including shootings in airports in Japan and Switzerland; incorporating interactive user experience; Delivered within 3 weeks from brief
Geography
Global
Campaign Results
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>80% of visitors to the booth watched the video (index 160 vs target)
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Viewers sentiments to the video experience were 90% positive
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