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IQOS VR

VR 360 Content

The Brief

Deliver a true experience to travel retailer managers of how a ‘brand zone’ in the airport would look like

Deliverables

Production of a 360 VR video including shootings in airports in Japan and Switzerland; incorporating interactive user experience; Delivered within 3 weeks from brief

Geography

Global

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Campaign Results

  • >80% of visitors to the booth watched the video (index 160 vs target)

  • Viewers sentiments to the video experience were 90% positive

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